“Our partnership with Hitachi has grown and developed over the last four seasons and we are proud of the success we have had together in the Verizon IndyCar Series,” said Roger Penske. “Hitachi has established itself as an important partner in the series, not only with Helio and our team, but also working with Chevrolet on their engine fuel injection systems. We are excited to build on that winning formula in 2015 and beyond as we continue Team Penske’s integrated global partnership with Hitachi.”
After first competing with Team Penske in the 2012 INDYCAR season, Hitachi became a primary sponsor on the No. 3 Chevy driven by Castroneves at select races in 2013 when the popular Brazilian driver finished second in the championship. Last season, Hitachi was the primary sponsor for Castroneves for approximately half of the INDYCAR races, as the No. 3 team once again finished as series runner-up behind Power, who claimed his first title. Adding to the winning combination on the track, Castroneves and Hitachi have worked together to build the “One Hitachi” brand around Hitachi’s social innovation business as a key part of the company’s integrated marketing efforts.
“Hitachi has been an awesome partner for Team Penske and we are all very excited to welcome them back to the No. 3 Chevy team this season,” said Castroneves. “I have had a great time racing and winning for Hitachi and getting a chance to represent them off the track as well. With Hitachi’s continued support, hopefully we can bring home the championship for Team Penske this season.”
Read more about Team Penske and Hitachi here